Matt Furie drew Pepe the frog, a character for his indie comic. Through weird connections and unforeseen events driven by the internet – pepe turned into a hate symbol. This doc is about how the heart of online content is governed by the memeification of our shared collective culture and the meaning of an image can change overnight.
As Furie decides to change Pepe’s symbolisation, Director Arthur Jones portrays a modern day an internet saga that needs to be seen to be believed. It is about how a character meant to spread joy morphed into something else and can perhaps – be changed again.
CATEGORY U.S. Documentary Competition
RUN TIME 92 min
EMAIL [email protected]